Euro Effie: Jung von Matt/Limmat wins gold
Success in Brussels: The cross-media communication project «Obermutten» for Graubünden Ferien won a Euro Effie Gold award. The campaign for Graubünden’s mountain villages impressed the jury in the «Most Effective Use of Social Media Marketing» category.
The use of social media and public relations should make the Graubünden tourism region known far beyond the country's borders. Every year, the Euro Effie is awarded to communication projects that were particularly effective, creative and efficient in terms of cost-benefit ratio and marketing objectives throughout Europe.
