Euro 08: Lots of beer and potato chips consumed
During Euro 08, sales of ice cream, beer, and chips boomed. According to a study by Nielsen Switzerland, Swiss consumers stocked up on the typical snacks and drinks for long soccer evenings more than they did the previous year during the European Championship. Despite the Euro, however, consumer sentiment is on the decline in the Swiss retail sector.
Sales of ice cream, beer and potato chips boomed during Euro 08. According to a study by Nielsen Switzerland, Swiss consumers bought more of the typical snacks and drinks for long football evenings during the European Championships than in the previous year. Salty pastries, frozen foods and drinks such as beer and wine were among the winners of the Euros. Nuts, aperitif cookies, iced tea and frozen meat also saw particularly strong growth.
The study also concludes that people from French-speaking Switzerland considered products and services related to the European Football Championship more frequently than German-speaking Swiss. However, only one in four people bought Euro 08-related products and services, predominantly savory snacks and sporting goods.
Advertising for Euro 08 products and services was primarily conveyed via television, print media and posters, and less via radio, the Internet or competitions. According to the study, the apparent correlation between age/household size and the perception of advertising is striking: advertising activities, product promotions or competitions in connection with Euro 08 were perceived more strongly by younger and larger households than by single households.
Despite the euro, consumer sentiment in the Swiss retail sector is declining. According to the Federal Statistical Office, sales only grew by 2% in nominal terms in June (+0.7% in real terms). This growth is significantly weaker than in previous months.
The study also concludes that people from French-speaking Switzerland considered products and services related to the European Football Championship more frequently than German-speaking Swiss. However, only one in four people bought Euro 08-related products and services, predominantly savory snacks and sporting goods.
Advertising for Euro 08 products and services was primarily conveyed via television, print media and posters, and less via radio, the Internet or competitions. According to the study, the apparent correlation between age/household size and the perception of advertising is striking: advertising activities, product promotions or competitions in connection with Euro 08 were perceived more strongly by younger and larger households than by single households.
Despite the euro, consumer sentiment in the Swiss retail sector is declining. According to the Federal Statistical Office, sales only grew by 2% in nominal terms in June (+0.7% in real terms). This growth is significantly weaker than in previous months.
