EU draft law for food advertising

Advertising Law: The consumer protection ministers of the EU member states have adopted a draft regulation to combat misleading advertising of food products.

Advertising law The consumer protection ministers of the EU member states have adopted a draft regulation against misleading advertising in the food sector: in future, manufacturers will no longer be allowed to unilaterally advertise healthy ingredients in products and conceal dangers. The European Parliament, which last week toned down key passages of the draft and, in particular, removed the requirement to provide a nutritional profile, must now give its opinion.

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