Sir Mary Media wins media account from Movemi
Sir Mary Media has signed Movemi, the operator of Activ Fitness and Fitnesspark, as a new client. The newly launched media agency will be responsible for all media planning and execution across all channels—including search, digital, OOH, audio, and social media.
The mandate for Movemi includes the two brands Activ Fitness and Fitnesspark. The aim of the collaboration is to activate new target groups, clearly differentiate the brands and further expand market penetration, writes Sir Mary Media in a press release. The collaboration is based on a data-driven, performance-oriented approach that thinks and integrates creation and media across all channels.
"We were looking for a partner who could strategically support our growth in the market and further develop our brands with a modern, impact-oriented media approach - all from a single source. Sir Mary Media convinced us with their way of thinking, flexibility and strength of implementation," says Silvia Talabér, Head of Marketing & Communications at Movemi, explaining the choice.
Activ Fitness comprises 124 locations and is reportedly the largest fitness chain in Switzerland - complemented by the premium offering of 16 fitness parks. Both brands are to benefit from a comprehensive media mix that is geared towards both awareness and conversion - with differentiated campaigns at local, regional and national level. These include location-specific SEA activities for both brands, regional branding campaigns for Fitnesspark in German-speaking Switzerland, national awareness campaigns for Activ Fitness and targeted measures to accompany studio openings.
