Sir Mary wins Beyer watch store as a customer
Beyer, Switzerland's first and oldest watch store, is now working with the Zurich-based agency Sir Mary.
Beyer Watches and Jewels at Bahnhofstrasse 31 is a Zurich institution. The family business was founded in 1760 and is now run by René Beyer in the eighth generation. Today, Beyer sells ten top watch brands, cultivates the watch and jewelry craft with ten watchmakers and six goldsmiths, and maintains one of the most important collections in the world with the Beyer Watch Museum. Together with Sir Mary, this unique history is to be told in a modern way.
The focus of the collaboration is a new brand campaign, the revision of digital touchpoints and a content offensive.
"Companies with as much tradition as Beyer are rare. Properly staged, their impact continues to rise in the digital world. Tackling this task fills us with pride," says Nicolas Hostettler, Strategy Director & Partner at Sir Mary.
