Rawcut wins pitch for Amorana
The Zurich-based creative agency Rawcut is taking over product communications for Amorana, Switzerland’s leading provider of intimate lifestyle products, effective immediately. In the pitch for the account, the agency—which is part of the Thryve Group—prevailed over several competitors.
Rawcut has many years of experience in supporting major lifestyle brands and will continue to develop the Amorana brand strategically and creatively. "We are very pleased about the trust and cooperation with Amorana," says Vanessa Menegola, Head of Operations at Rawcut. "Our aim is to exploit the communicative potential in the sexual wellbeing sector in a targeted manner and to position the brand with a clear attitude, lightness and impact."
Brand communication for the Lovehoney Group
Amorana was founded in 2014 by Lukas Speiser and Alan Frei and is now one of the best-known Swiss brands in the sexual wellbeing sector. The company offers a wide selection of sex toys, lingerie and lifestyle articles from over 300 brands. For some years now, Amorana has been part of the international Lovehoney Group, the world's largest erotic and sex toy group.
Rawcut was awarded the contract with a concept that focuses on the emotional development of the brand and addresses the high demands placed on the customer experience.
"Rawcut impressed us with a convincing strategic approach and creative precision," says Miriam Otero, Senior Brand Manager & Lead at the Lovehoney Group. "The combination of in-depth expertise, AI competence and tangible passion for our brand was particularly decisive."
Holistic approach
Rawcut is the creative agency of the THRYVE Group based in Zurich and Istanbul. The agency specializes in identity & design, campaigning and brand experience. It develops and implements communication solutions that bring brands to life in a holistic way - digitally, physically and immersively.
