Family is new creative agency for Watson
Watson and Family make common cause. In the future, the news portal will rely on the Ustermer agency to achieve its national branding and advertising goals.
Family accompanies Watson in its market entry in the French-speaking part of Switzerland. At the same time, the goal of the new mandate is to strengthen the Watson brand in German-speaking Switzerland as well.
Launch in 2021
The first national image campaign has already been designed. Family is currently developing the channel-specific adaptations of the central idea in close cooperation with the Watson team. The new campaign will be launched in March 2021.
