Fachwerk wins pitch for new thermal spa in Baden
Following a competitive bid, Fachwerk Kommunikation made a strong case and won the account for the new thermal spa in Baden. As the lead agency, Fachwerk is responsible for brand development and brand management.
The current Bäderbaden project (Image: project.baederbaden.ch)
The agency, headquartered in Sursee, convinced the various committees in a multi-stage process with a strong strategy, a unique name, consistent branding and a creative campaign idea.
The new thermal baths in Baden, which will open in late fall 2021, will form the centerpiece of the new spa district. With its uniqueness, it is expected to exert a supraregional appeal and position the city of Baden once again as Switzerland's leading spa town.
"Fachwerk impressed against strong national competition with a strong brand strategy, a holistic brand experience, creativity and attention to detail. This holistic mindset reflects the spirit of the new thermal spa," says Nina Suma, managing director of ThermalBaden.
Responsible at ThermalBadenNina Suma (Managing Director ThermalBaden AG), Marc Bertschinger (CEO Thermalbäder Baden, Bad Zurzach, Bad Säckingen). Responsible at Fachwerk Communication: Nektarios Thanasis (CEO & Partner); Tino Heuter (Creative Director); Julia Hofmann (Art Director); Damian Wolfisberg (Head of Consulting & Senior Consultant); Martina Mach (Consultant).
