CRK and Agence Trio Merge to Form a Bilingual Agency

The communications agency CRK and Lausanne-based Agence Trio are merging. With this move, CRK aims to strengthen its position as a nationwide agency with a strong presence in German-speaking Switzerland and French-speaking Switzerland. Agence Trio will become part of CRK, and the Lausanne office will remain in operation.

According to the press release, the merger combines CRK's strategic communications consulting with Trio's creative expertise, local market knowledge, and network in Western Switzerland. Both agencies are part of the MYTY Group.

Switzerland's oldest communications agency

Founded in 1931, Agence Trio is considered Switzerland’s oldest communications agency and has been based in Lausanne for nearly a century. Its range of services includes branding, campaigns, influencer marketing, public relations, digital communications, events, and brand content. CRK brings expertise in public affairs, corporate communications, and campaigning. Together, they aim to create a comprehensive offering that spans everything from strategy to implementation.

«Together with Agence Trio, we are strengthening our presence in French-speaking Switzerland and our position as a communications agency serving all of Switzerland,» says Patrick Marty, CEO of CRK. «Agence Trio brings with it an extraordinary history, creative expertise, and a strong network in French-speaking Switzerland. Together, we are creating a service offering that is more closely aligned with the linguistic realities of Switzerland.»

CRK and Agence Trio: Bilingual Management

Laura Jenny, previously Managing Partner at Agence Trio, is joining the executive board of CRK, which also includes Patrick Marty, Caroline Hulliger, and Marco Böni. According to the press release, this move will give French-speaking Switzerland a stronger presence within the agency at the executive level.

«The merger is more than just an organizational move,» says Laura Jenny. «It brings together two agency traditions and opens up new opportunities for clients who think on a national scale but want to communicate with regional precision.»

At the Lausanne office, Laura Jenny and Maxime Chabloz will continue to lead the team together. Existing clients of Agence Trio will continue to work with their familiar points of contact. In addition, they will now have access to the expertise of a team active nationwide in public affairs, campaigning, and corporate communications.

Joint Mandate for EnergySwitzerland

The fact that the two agencies complement each other is already evident in their collaboration: In 2025, CRK and Trio jointly won a contract for EnergieSchweiz, a program of the Swiss Federal Office of Energy (SFOE).

«Switzerland isn’t a one-dimensional place when it comes to communication. This is especially true for referendum campaigns: issues have different impacts depending on the language, region, and political context,» says Caroline Hulliger, Head of Consulting at CRK. «With Trio, we’re gaining creative strength, local expertise, and an established network in Lausanne. At the same time, we’re laying the groundwork to further develop our campaign and public affairs work in French-speaking Switzerland in a targeted manner.»

According to its own information, CRK has offices in Zurich, Bern, Basel, and Lausanne and is a member of LEADING SWISS AGENCIES. Trio has been a member of the association since 1965. For more information, visit cr-k.ch.