Account news: Universal McCann wins Roche
Roche Pharma (Switzerland) Ltd has awarded the media budget of its Consumer Health Division to Universal McCann, Zurich. The agency won the overall budget in a double-digit selection process.
Roche Pharma (Schweiz) AG has awarded the media budget of its Consumer Health Division to Universal McCann, Zurich. The agency won the overall budget in a double-digit selection process. budget news Universal McCann wins Roche Roche Consumer Health includes brands such as Aleve, Bepanthen, Berocca, Redoxon and Supradyn.
Swiss evaluates eight agencies Swiss invites eight agencies to evaluate the development of a long-term creative strategy: Advico Young & Rubicam, Euro RSCG Switzerland, Jung von Matt/Limmat, Lesch+Frei, Lowe, Publicis, Weber Hodel Schmid and Wirz Werbung. Four of these are to go through to the second round, in which the brief will be fleshed out. Those responsible at Swiss are Peter Zeller, Vice-President Marketing & Communications, Reto Meister, General Manager Marketing Communications, and Katrina Rölli, Advertising Manager. Meister was previously Head of Advertising at Crossair, Zeller Head of Marketing at Swissair and before that Account Director at Advico Young & Rubicam, responsible for the Swissair budget.
Spar advertises worldwide with TBWA South Africa The supermarket chain Spar International has commissioned TBWA Hunt Lascaris in South Africa with its first global branding campaign. The company, headquartered in the Netherlands, operates 17000 stores in 31 countries. According to a report by Adage Global, TBWA Hunt Lascaris, Spar's core agency in South Africa, won the pitch against five competitors. Spar asked all its agencies worldwide to send in a showreel and then invited six to present, a TBWA spokesperson explained. Spar wanted to position itself as younger and more multicultural, and the South African campaign, which shows young, mixed-race consumer families, was a good fit. TBWA Hunt Lascaris is realizing a TV spot for 500,000 euros, which will be provided with suitable voice-overs by the global Spar agencies.
Contexta wins Piz Buin Mountain In a competitive presentation against three Zurich agencies, Greiter (International) AG - a Johnson & Johnson Group company - has chosen the Bern-based agency Contexta. The task includes the creation and artwork for the next winter campaign for the Piz Buin Mountain product line. The campaign will be used in Switzerland and Europe.
Ranz scores The Basel-based advertising agency Ranz has won the budget for the overall Swiss presence of China Medical GmbH, the importer of Evergreen. Thanks to the wholesale license for Chinese extracts, the growing demand for traditional Chinese medicine can be met with high-quality remedies. Evergreen has been successful on the North American market for years and enjoys a good reputation, particularly in terms of quality (GMP-certified).
Swiss evaluates eight agencies Swiss invites eight agencies to evaluate the development of a long-term creative strategy: Advico Young & Rubicam, Euro RSCG Switzerland, Jung von Matt/Limmat, Lesch+Frei, Lowe, Publicis, Weber Hodel Schmid and Wirz Werbung. Four of these are to go through to the second round, in which the brief will be fleshed out. Those responsible at Swiss are Peter Zeller, Vice-President Marketing & Communications, Reto Meister, General Manager Marketing Communications, and Katrina Rölli, Advertising Manager. Meister was previously Head of Advertising at Crossair, Zeller Head of Marketing at Swissair and before that Account Director at Advico Young & Rubicam, responsible for the Swissair budget.
Spar advertises worldwide with TBWA South Africa The supermarket chain Spar International has commissioned TBWA Hunt Lascaris in South Africa with its first global branding campaign. The company, headquartered in the Netherlands, operates 17000 stores in 31 countries. According to a report by Adage Global, TBWA Hunt Lascaris, Spar's core agency in South Africa, won the pitch against five competitors. Spar asked all its agencies worldwide to send in a showreel and then invited six to present, a TBWA spokesperson explained. Spar wanted to position itself as younger and more multicultural, and the South African campaign, which shows young, mixed-race consumer families, was a good fit. TBWA Hunt Lascaris is realizing a TV spot for 500,000 euros, which will be provided with suitable voice-overs by the global Spar agencies.
Contexta wins Piz Buin Mountain In a competitive presentation against three Zurich agencies, Greiter (International) AG - a Johnson & Johnson Group company - has chosen the Bern-based agency Contexta. The task includes the creation and artwork for the next winter campaign for the Piz Buin Mountain product line. The campaign will be used in Switzerland and Europe.
Ranz scores The Basel-based advertising agency Ranz has won the budget for the overall Swiss presence of China Medical GmbH, the importer of Evergreen. Thanks to the wholesale license for Chinese extracts, the growing demand for traditional Chinese medicine can be met with high-quality remedies. Evergreen has been successful on the North American market for years and enjoys a good reputation, particularly in terms of quality (GMP-certified).
