Budget news: Mindshare with new client

Budget news Mindshare with new client The media agency Mindshare in Zurich secured the budget of the Campari Group. The agency was also chosen by TCS: the association has entrusted it with the entire budget, including member advertising, club activities and the Eti protection letter. The budgets of the low-cost airline Germanwings and the motorcycle brand Triumph are also new. Mindshare can also take over the management of the Gillette, Braun, Duracell and Oral-B brands from OMD from January.
Universal McCann with General Mills The food group General Mills has transferred its overall media budget for Germany, Austria and Switzerland to Universal McCann. The seven-figure total budget was previously managed by Carat, Hamburg.
SN Brussels flies with Lowe direct SN Brussels Airlines, the successor airline to Belgium's Sabena, which was discontinued in 2001, is launching its new frequent flyer program Privilege at the beginning of the year. Zurich-based Lowe Direct was commissioned to design and implement this program. The task included finding a name, developing and designing the program as well as designing and implementing the associated media.