Budget news: Migros reorganizes media budgets
The Migros Cooperative Federation (MGB) has increased its...
The Federation of Migros Cooperatives (FMC) has reorganized its relationships with media agencies. Accordingly, Optimedia will replace Carat Switzerland on the agency list from the beginning of the year, with Mediaedge|CIA remaining on it. Carat had previously managed the majority of Migros' budgets. In the new constellation, both agencies will receive roughly equal budgets. The reallocation was made without a pitch.
Marengo beats the drum for BDO Visura PR agency Marengo has won a mandate from auditing firm BDO Visura. The Zurich-based agency is responsible for communicating a study that examines the board of directors situation in medium-sized Swiss companies. It will be presented in mid-October.
Sony chooses OMD as its European agency The electronics group Sony has awarded its entire media buying account in Europe to OMD. The Play Station games console and the cell phone joint venture with Ericsson are excluded, reported Brand Republic. In Switzerland, Sony was already being looked after by OMD.
Marengo beats the drum for BDO Visura PR agency Marengo has won a mandate from auditing firm BDO Visura. The Zurich-based agency is responsible for communicating a study that examines the board of directors situation in medium-sized Swiss companies. It will be presented in mid-October.
Sony chooses OMD as its European agency The electronics group Sony has awarded its entire media buying account in Europe to OMD. The Play Station games console and the cell phone joint venture with Ericsson are excluded, reported Brand Republic. In Switzerland, Sony was already being looked after by OMD.
