Budget news: Igora remains with Bonaparte
The Igora Aluminum Recycling Cooperative continues to have its campaigns created by the Zurich-based agency Bonaparte.
The Igora cooperative for aluminum recycling continues to have its campaigns created by the Zurich agency Bonaparte.Etat-NewsIgora stays with Bonaparte The longtime supervisor retained the upper hand in a competitive presentation - "thanks to a clever strategy and surprising implementation," according to consulting head Heinz Blaser. First results are to be seen soon.
M&C Saatchi pushes GE in Europe U.S. conglomerate General Electric (GE) has hired London-based M&C Saatchi to boost its profile in Europe. It is the first time GE has awarded a group budget for Europe, according to Adage Global. GE's European business generated $24.6 billion in revenue last year - about one-fifth of the group's total.
Rapp Collins mails for Adobe The Hamburg dialog agency Rapp Collins/Direct Friends has been entrusted with the direct marketing and e-mail marketing budget of U.S. software company Adobe throughout Europe, as Horizont reported. As the international lead agency, it is responsible for managing below-the-line communications in twelve European countries.
Sony has B2B promoted in Europe Electronics giant Sony is entrusting Delaney Lund Knox Warren (DLKW), London, with the $14 million account of its Broadcast & Professional division in Europe. It includes Sony's B2B products such as videoconferencing systems, projectors, plasma screens and security equipment.
M&C Saatchi pushes GE in Europe U.S. conglomerate General Electric (GE) has hired London-based M&C Saatchi to boost its profile in Europe. It is the first time GE has awarded a group budget for Europe, according to Adage Global. GE's European business generated $24.6 billion in revenue last year - about one-fifth of the group's total.
Rapp Collins mails for Adobe The Hamburg dialog agency Rapp Collins/Direct Friends has been entrusted with the direct marketing and e-mail marketing budget of U.S. software company Adobe throughout Europe, as Horizont reported. As the international lead agency, it is responsible for managing below-the-line communications in twelve European countries.
Sony has B2B promoted in Europe Electronics giant Sony is entrusting Delaney Lund Knox Warren (DLKW), London, with the $14 million account of its Broadcast & Professional division in Europe. It includes Sony's B2B products such as videoconferencing systems, projectors, plasma screens and security equipment.
