Budget news: Five friends for Mobitel
The Zurich-based advertising agency Fünf Freunde was commissioned by Mobitel to launch its customer magazine, Inside.
The Zurich-based advertising agency Fünf Freunde was commissioned by Mobitel to launch its customer magazine Inside.Etat-News Fünf Freunde for Mobitel Mobitel is an interest group of over 40 specialist cell phone retailers in Switzerland.
WHS cooks with Wildeisen The AZ Medien Group has commissioned Weber Hodel Schmid (WHS) with the advertising and promotion for the magazine Kochen. The Zurich advertising agency prevailed in a presentation. The direct marketing agency Pancom, which pitched together with WHS, is responsible for the direct advertising. Kochen, which is published under the direction of Annemarie Wildeisen, was launched in spring. At the beginning of June, the group took over competitor Chuchi from the Meyer publishing house. It now has a circulation of 90000 copies.
TBS Identity advertises for Esbatech The Zurich-based communications agency TBS Identity has won the entire account of the biotech company Esbatech. Founded in 1998, the company develops analytical methods that rapidly test the efficacy of pharmacological agents. The mandate includes corporate and marketing communications.
Orange UK goes to Mother The mobile communications group Orange has awarded its UK advertising budget to the London agency Mother. WCRS, which had already advised Orange at the launch, M&C Saatchi and Bartle Bogle Hegarty lost out in the pitch. The previous account manager, Lowe, voluntarily handed back the CHF 100 million budget in September in view of a planned agency audit. The fact that Orange UK has chosen an independent agency should be a good sign for the Swiss budget holder Lowe Zurich. Its predecessor Euro RSCG had to relinquish the account last November, one year after the British agency change, without a pitch.
WHS cooks with Wildeisen The AZ Medien Group has commissioned Weber Hodel Schmid (WHS) with the advertising and promotion for the magazine Kochen. The Zurich advertising agency prevailed in a presentation. The direct marketing agency Pancom, which pitched together with WHS, is responsible for the direct advertising. Kochen, which is published under the direction of Annemarie Wildeisen, was launched in spring. At the beginning of June, the group took over competitor Chuchi from the Meyer publishing house. It now has a circulation of 90000 copies.
TBS Identity advertises for Esbatech The Zurich-based communications agency TBS Identity has won the entire account of the biotech company Esbatech. Founded in 1998, the company develops analytical methods that rapidly test the efficacy of pharmacological agents. The mandate includes corporate and marketing communications.
Orange UK goes to Mother The mobile communications group Orange has awarded its UK advertising budget to the London agency Mother. WCRS, which had already advised Orange at the launch, M&C Saatchi and Bartle Bogle Hegarty lost out in the pitch. The previous account manager, Lowe, voluntarily handed back the CHF 100 million budget in September in view of a planned agency audit. The fact that Orange UK has chosen an independent agency should be a good sign for the Swiss budget holder Lowe Zurich. Its predecessor Euro RSCG had to relinquish the account last November, one year after the British agency change, without a pitch.
