Budget news: DDB Zurich wins Canon
The technology group Canon (Switzerland) has entrusted DDB Zurich with managing communications for its office equipment division.
The technology group Canon (Switzerland) has entrusted DDB Zurich with the communications management of its office equipment division.Etat-News DDB Zurich wins Canon DDB prevailed in a competitive presentation. In addition to a brand campaign aimed at repositioning the entire business sector, flanking measures and below-the-line activities are also planned.
FKP supports Ferrum Rupperswil The agency FKP Identity, which focuses on corporate communication, has won the advertising budget of Ferrum AG Rupperswil AG. The industrial company is active in foundry, canning, washing and centrifuge technology. FKP Identity is revising Ferrum's corporate design and putting its overall communication on a new footing. The agency from Dietikon came out on top in a pitch against Dachcom.
Swiss lets four agencies pitch The airline Swiss Air Lines has launched the second phase of its agency evaluation for marketing communications. Four agencies are now to present a long-term creative strategy for Swiss advertising. The second round includes Euro RSCG, Jung von Matt/Limmat, Weber Hodel Schmid and Wirz Werbung. Lowe, Publicis, Lesch+Frei and the former Swissair agency Advico Young & Rubicam have been eliminated.
FKP supports Ferrum Rupperswil The agency FKP Identity, which focuses on corporate communication, has won the advertising budget of Ferrum AG Rupperswil AG. The industrial company is active in foundry, canning, washing and centrifuge technology. FKP Identity is revising Ferrum's corporate design and putting its overall communication on a new footing. The agency from Dietikon came out on top in a pitch against Dachcom.
Swiss lets four agencies pitch The airline Swiss Air Lines has launched the second phase of its agency evaluation for marketing communications. Four agencies are now to present a long-term creative strategy for Swiss advertising. The second round includes Euro RSCG, Jung von Matt/Limmat, Weber Hodel Schmid and Wirz Werbung. Lowe, Publicis, Lesch+Frei and the former Swissair agency Advico Young & Rubicam have been eliminated.
