Budget: Lesch + Frei Zurich wins over Rega
Lesch + Frei Zurich has been awarded the advertising account for the Swiss Air Rescue Service (Rega). The company prevailed over two other advertising agencies in a competitive pitch.
Rega has around 2.2 million patrons. In order to increase this figure even further, the organization put its advertising budget out to tender and invited three agencies to pitch. The winner was Lesch + Frei Zurich with an approach that focuses on positive emotions through sympathetic humor. The campaign will be on display from the end of March.
