Budget win: Unikat eats Swiss fruit and vegetables

Unikat won the communications budget for both the Swiss Fruit and Swiss Vegetable associations in a multi-stage pitch. The agency will now develop a joint communications strategy for them.

In a multi-stage pitch, Unikat was able to secure the communication budget of the two associations Schweizer Früchte and Schweizer Gemüse. The agency will implement a joint communications presence for the Swiss Fruit Association and the Swiss Vegetable Producers Association.
The campaign presented at the competition presentation will be implemented in the coming months, according to a press release issued on Monday. The first results will be seen throughout Switzerland from summer 2009 onwards in high-impact media - especially on television.

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