First Swiss Google AdWords book published - we are giving away three copies
One book, two premieres: AdWords for Startups is the first AdWords book in Switzerland and the world's first AdWords book specifically for startups.
Author Stefan Vetter is CEO of Wortspiel and Wortspiel ist anders. We have already reported on the unusual business model of the agency from Zurich, which specializes in Google AdWords. Now Vetter and co-author Aurel Gergey have greatly expanded their previous book entitled "Marktführer werden mit Google AdWords" in its third edition. And with the changed title "AdWords for Startups", they emphasize the startup orientation.
Daniela Maag, Head of Corporate Incubation at Helvetia Insurance, says of the book: "Our Helvetia Corporate Startups have the same ambitious goals as traditional startups: success in the market! Google AdWords is an important traffic channel for customer acquisition and scaling. This book helps us to gain the necessary momentum."
AdWords for Startups is available in every bookstore in Switzerland and costs 11.50 francs as a paperback and 17.30 francs as a hardcover. An ebook version will be available from mid-December. It can be purchased online from Exlibris and Amazon, among others.
Werbewoche is giving away three copies.
Send an e-mail by Wednesday, November 29 at 12:00 noon to [email protected] - Please do not forget your name and address.
