First Digital Marketing Meetup Graubünden was a complete success
On Monday, March 26, 2018, the «Digital Marketing Meetup Graubünden» took place for the first time at the Werkstatt in Chur, hosted by the digital marketing agency Rob Nicolas.
According to the press release, the event was completely sold out after just one week. Around 100 digital marketers from agencies and clients as well as students attended three speeches on digital marketing.
Anniversary as the starting point of the event series
The event was hosted by the Chur-based digital marketing agency Rob Nicolas, which also celebrated its 5th anniversary. Founder Robin Mark introduced the guests to the topic and presented current challenges along the digital customer journey. The first Meetup is also intended to be a starting signal for further events.
Three speakers: What are Deloitte, Laax and Calida doing in digital marketing?
Nadine Gantner, Project Manager Digital Marketing, presented the digital marketing measures of the Weissen Arena Group (WAG) in the different phases of the customer journey. Influencer marketing is a no-brainer at WAG - a luxury situation. Influencers cavort in the ski area every day, so to speak, and a camera is as much a part of their equipment as their snowboards and skis. Purchases can be made via the website, call center, POS, and app - but WAG promises the guaranteed lowest price for a purchase via the app, thus providing an additional incentive for customers to use it on an ongoing basis.
Calida is in a modernization phase as a company and as a brand. Lorenz Würgler, Head of Digital Projects, showed how digital marketing is being used to drive this modernization. Every year, Calida runs a brand campaign. Within a few years, this campaign has evolved from a pure print campaign, to a TV campaign, to an integrated campaign whose advertising media are mainly played out programmatically.
Julia Hatt works as Online Marketing Manager for Deloitte Switzerland and in this role is responsible, among other things, for leading the company's social media activities. The use of LinkedIn and the implementation of an employee advocacy program are particularly effective in this regard. In fact, thanks to its employees, Deloitte reaches 9.6 times more people than with the company profile.
