First leader for the SKO
On Tuesday, Leader, the association magazine of the Swiss management organization SKO, was published for the first time with a completely revised concept. The new magazine on the topic of "The modern leader" is now available as a high-quality printed publication and as a mobile-optimized digital edition.
Solutions Suisse and Serviceplan Public Relations Suisse have provided intensive support to the SKO in recent months for the reorientation of its content and design. The Leader, the SKO's association publication, has been fundamentally revised in recent months. Solutions Suisse and Serviceplan Public Relations Suisse, both agencies of the Serviceplan Group Switzerland, were entrusted with the job. On Tuesday, the magazine now appeared for the first time in a new look: The fresh and modern layout is intended to encourage reading and browsing, while the high-quality and relevant content increasingly contributes to the positioning of the SKO as a competence center for executives - even among executives who are not (yet) members of the SKO.
There have also been fundamental changes in the production process: The Leader is now realized according to a single-source publishing approach. In addition, editorial and production processes are considerably simplified by a content management tool. Automated processes enable the content to be reproduced without additional effort in all relevant output channels - both online and offline. While Serviceplan PR Suisse is responsible for the realignment of the editorial concept as well as for the editorial work, Solutions Suisse is responsible for the new layout as well as the preparation and playout of the magazine. Jürg Eggenberger, Managing Director of SKO, is pleased with the first issue: "With the new Leader, we have achieved our goal of further developing the members' magazine into a high-quality and attractive publication. This first issue is an important step into the future for us, because with it we have a vessel that further promotes our positioning and gives us a face to the outside world. We are already looking forward to the coming issues."
Client: Swiss Cadre Organization SKO. Responsible agencies: Serviceplan Public Relations, Solutions Suisse.
