Refreshment with a Swiss accent

Rivella is expanding its distribution in Germany. In addition to Munich, Stuttgart and Berlin, Rivella is now also available to buy in Hamburg. The offensive is accompanied by Jung von Matt/Limmat and relies on comedian Michael Mittermeier. He is following in the footsteps of Emil Steinberger, who acted as the testimonial for Rivella's successful previous campaign in Germany. For Mittermeier, this is the first time he has made himself available for advertising. The campaign starts with a teaser. Alleged amateur recordings appear on YouTube and Mittermeier's Facebook fan page showing the comedian in everyday life, babbling pseudo-Swiss gibberish. The speculation fueled by this is dispelled with a film entitled "Police check". It shows what happens to Michael when he drinks Rivella. The campaign continues with four cinema and TV commercials, five Internet films, six radio spots and various advertisements to accompany Mittermeier on his further experiences with Rivella and the Swiss. pan