Pleasingly long shortlist for Edi
18 productions are in the running for Edi, the Swiss award for commissioned and advertising films
18 productions can hope to win the Edi, the Swiss Commissioned and Commercial Film AwardBy Andreas Panzeri Even with strict judging, 13 TV commercials and 5 commissioned films have made it onto the shortlist for the Swiss Commissioned and Commercial Film Award. The Edi award ceremony will take place on November 8 as part of an all-day event at the Lakeside Casino Zürichhorn.
The first Edi Awards last year set new standards. The industry's interest in TV commercials was confirmed. Fewer commissioned films were submitted in terms of quantity, but high-quality productions.
For Peter Beck from the Edi.01 working group, this is a sign that "the industry is changing dramatically". The experts at Swiss Film and Video Producers believe that far fewer expensive productions are being made today. Money that used to be invested in communication with commissioned films is now flowing into the Internet. At the same time, more medium budgets for films at an increased cadence are the trend. "Of course, such rush jobs no longer have the prestige with which one would want to present oneself at a competition," Verena Zollinger from the Edi Task Force also believes.
Shortlist commissioned film Bernina activa 145: Persiflage on TV commercials. Production company: Avista AG, director: Hubert Staubli. Maurice Lacroix - Milestone: Launch of a new watch line. Production company: HA Productions AG, director: Christian Roesch. So that the tree frog comes back: Voluntary work for the Stiftung Umwelt-Einsatz Schweiz (SUS). Production company: Ciné AS GmbH, Zurich, Director: Alice Schmid. AMC - Powerbrand trailer: AMC is active worldwide in the direct sale of cooking systems. Production company: Beck & Friends GmbH. Director: Peter Beck. Letter post "Wish you were here": Emotional demonstration of letter post production. Advertising agency: Lang Gysi Knoll. Production company: HA Productions AG. Director: Christian Roesch.
Shortlist TV commercial Swiss cheese - Poker: Client: Swiss Cheese Organization. Advertising agency: André Benker. Production: Condor Communications. Director: Michael Fueter. Making of ...: Ovaltine campaign. Client: Novartis. Advertising agency: AY&R. Production: Condor. Director: Rainer Binz. Marilyn: Client: SonntagsZeitung. Advertising agency: AY&R. Production: AY&R/Ultra Images. Director: Giorgio Zehnder. Toothbrush/Babyfood: Client: Migros-Genossenschafts-Bund. Advertising agency: AY&R/ Exxtra Kommunikation. Production: Wirz & Fraefel Productions. Director: Ernst Wirz. Schools to the Internet: Client: Swisscom. Advertising agency: Contexta. Production: Bizarre Films, Zurich. Director: Chris Niemeyer. The Beijing Games. With Tibet: Client: Swiss-Tibetan Friendship Association. Advertising agency: Euro RSCG Switzerland. Production: Blood Sweat & Tears Ltd. Director: Frank J. Estermann. The Hooligan: Commissioned by: Alcoholics Anonymous. Advertising agency: McCann-Erickson, Zurich. Production: Wirz & Fraefel. Director: Ernst Wirz. Flims Laax Falera: Client: Alpenarena.ch. Advertising agency: AY&R. Production: Chocolate Films. Director: Benjamin Kempf. Swiss-Kurier - dog/man: Commissioned by: Swiss Post, Expresspost. Advertising agency: Lang Gysi Knoll. Production: Chocolate Films. Director: Rainer Binz. Hitchhiker: Client: Randstad. Advertising agency: McCann-Erickson, Zurich. Production: Wirz & Fraefel. Director: Claude Catsky/Stefan Fraefel. Mobiliar - Towing: Client: Die Mobiliar, Bern. Advertising agency: Publicis, Zurich. Production: Wirz & Fraefel. Director: Ernst Wirz, Stefan Fraefel. Swisscom - Mafia: Client: Swisscom. Advertising agency: Publicis, Zurich. Production: Blood Sweat&Tears Ltd. Director: Christiane Brunner-Schwer.
The first Edi Awards last year set new standards. The industry's interest in TV commercials was confirmed. Fewer commissioned films were submitted in terms of quantity, but high-quality productions.
For Peter Beck from the Edi.01 working group, this is a sign that "the industry is changing dramatically". The experts at Swiss Film and Video Producers believe that far fewer expensive productions are being made today. Money that used to be invested in communication with commissioned films is now flowing into the Internet. At the same time, more medium budgets for films at an increased cadence are the trend. "Of course, such rush jobs no longer have the prestige with which one would want to present oneself at a competition," Verena Zollinger from the Edi Task Force also believes.
Shortlist commissioned film Bernina activa 145: Persiflage on TV commercials. Production company: Avista AG, director: Hubert Staubli. Maurice Lacroix - Milestone: Launch of a new watch line. Production company: HA Productions AG, director: Christian Roesch. So that the tree frog comes back: Voluntary work for the Stiftung Umwelt-Einsatz Schweiz (SUS). Production company: Ciné AS GmbH, Zurich, Director: Alice Schmid. AMC - Powerbrand trailer: AMC is active worldwide in the direct sale of cooking systems. Production company: Beck & Friends GmbH. Director: Peter Beck. Letter post "Wish you were here": Emotional demonstration of letter post production. Advertising agency: Lang Gysi Knoll. Production company: HA Productions AG. Director: Christian Roesch.
Shortlist TV commercial Swiss cheese - Poker: Client: Swiss Cheese Organization. Advertising agency: André Benker. Production: Condor Communications. Director: Michael Fueter. Making of ...: Ovaltine campaign. Client: Novartis. Advertising agency: AY&R. Production: Condor. Director: Rainer Binz. Marilyn: Client: SonntagsZeitung. Advertising agency: AY&R. Production: AY&R/Ultra Images. Director: Giorgio Zehnder. Toothbrush/Babyfood: Client: Migros-Genossenschafts-Bund. Advertising agency: AY&R/ Exxtra Kommunikation. Production: Wirz & Fraefel Productions. Director: Ernst Wirz. Schools to the Internet: Client: Swisscom. Advertising agency: Contexta. Production: Bizarre Films, Zurich. Director: Chris Niemeyer. The Beijing Games. With Tibet: Client: Swiss-Tibetan Friendship Association. Advertising agency: Euro RSCG Switzerland. Production: Blood Sweat & Tears Ltd. Director: Frank J. Estermann. The Hooligan: Commissioned by: Alcoholics Anonymous. Advertising agency: McCann-Erickson, Zurich. Production: Wirz & Fraefel. Director: Ernst Wirz. Flims Laax Falera: Client: Alpenarena.ch. Advertising agency: AY&R. Production: Chocolate Films. Director: Benjamin Kempf. Swiss-Kurier - dog/man: Commissioned by: Swiss Post, Expresspost. Advertising agency: Lang Gysi Knoll. Production: Chocolate Films. Director: Rainer Binz. Hitchhiker: Client: Randstad. Advertising agency: McCann-Erickson, Zurich. Production: Wirz & Fraefel. Director: Claude Catsky/Stefan Fraefel. Mobiliar - Towing: Client: Die Mobiliar, Bern. Advertising agency: Publicis, Zurich. Production: Wirz & Fraefel. Director: Ernst Wirz, Stefan Fraefel. Swisscom - Mafia: Client: Swisscom. Advertising agency: Publicis, Zurich. Production: Blood Sweat&Tears Ltd. Director: Christiane Brunner-Schwer.
