Successful first half-year for Publicis Switzerland
Die Zürcher Agentur Publicis schaut auf ein erfolgreiches erstes Halbjahr 2010 mit vielen neuen Kunden zurück.
After Publicis announced in January 2010 that it had won the Europe-wide umbrella brand account for Charles Vögele Mode, it has now been awarded four further international mandates, according to a statement: Vetrotech, the world's leading supplier of refractory glass with production sites in Switzerland, the UK, America and Asia, has awarded its budget for the development of its overall global presence to Publicis Zurich following an agency evaluation. The sanitary technology company Geberit is also having its B-to-B communications for 35 countries developed and managed by Zurich's Stadelhoferstrasse following an agency evaluation.
The traditional Swiss brand Jura, which has a global presence with sales companies in Germany, Austria, Spain, the Netherlands, the USA, the UK and Southeast Asia, is working with Publicis for its umbrella brand and product communications. Another new mandate comes from the Swiss Formula 1 racing team Sauber: The launch of the exclusive "Sauber Club One" will be presented to an audience of millions worldwide, including on the bodies of Sauber racing cars.
However, Publicis was also able to toast the winning of important national mandates in recent weeks, according to the statement. These are the cigarette brand Winston (JTI) and the Swiss Bankers Association.
Publicis Dialog also expanded its client portfolio in the first half of 2010. For Cirque de Soleil, Publicis Dialog is handling all communications and lead generation for the September and October 2010 performances in Zurich. New clients also include Elektrizitätswerke des Kantons Zürich, for whom an emotionally viable and involving campaign was developed.
The new campaigns that Publicis was able to develop for existing clients, such as the new appearances of PostFinance, Chocolat Frey and Schweizer Illustrierte, also contributed to the successful business performance. Publicis is also very satisfied with the intensified integration of the various communication disciplines. For example, the in-house digital unit Publicis Modem was an integral part of the team and integrated into the overall development for almost all new business wins.
This dream start to 2010 has enabled Publicis to expand its workforce. And the search for further employees is underway, it is said - Publicis should be able to report further gains in the coming weeks.
The traditional Swiss brand Jura, which has a global presence with sales companies in Germany, Austria, Spain, the Netherlands, the USA, the UK and Southeast Asia, is working with Publicis for its umbrella brand and product communications. Another new mandate comes from the Swiss Formula 1 racing team Sauber: The launch of the exclusive "Sauber Club One" will be presented to an audience of millions worldwide, including on the bodies of Sauber racing cars.
However, Publicis was also able to toast the winning of important national mandates in recent weeks, according to the statement. These are the cigarette brand Winston (JTI) and the Swiss Bankers Association.
Publicis Dialog also expanded its client portfolio in the first half of 2010. For Cirque de Soleil, Publicis Dialog is handling all communications and lead generation for the September and October 2010 performances in Zurich. New clients also include Elektrizitätswerke des Kantons Zürich, for whom an emotionally viable and involving campaign was developed.
The new campaigns that Publicis was able to develop for existing clients, such as the new appearances of PostFinance, Chocolat Frey and Schweizer Illustrierte, also contributed to the successful business performance. Publicis is also very satisfied with the intensified integration of the various communication disciplines. For example, the in-house digital unit Publicis Modem was an integral part of the team and integrated into the overall development for almost all new business wins.
This dream start to 2010 has enabled Publicis to expand its workforce. And the search for further employees is underway, it is said - Publicis should be able to report further gains in the coming weeks.
