Successful blues of advertisers
Festivals Like other things in the advertising world, it started with a bluesy mood.
Festivals It all started - like so many other things in the world of advertising - with a bluesy whim and has now become the largest and most renowned blues festival in German-speaking Switzerland: the Blue Balls in Lucerne. In 1992, Urs Leierer from Zurich "got out of advertising" and turned his sonic passion into a profession. For a while, he was supported by blues fan Reini Weber. He writes the texts for the program booklet and the agency Lesch + Frei takes care of all advertising activities. For the third year now, Beda Achermann and his studio are responsible for the corporate design, including the poster. All in all, a communication band(s) that has it all.
