Erdmannpeisker and Smart switch to summer time

To really enjoy the summer, the traces of winter must first disappear. That's why Smart invites drivers to a spring check and presents new accessories. The Biel-based agency Erdmannpeisker was commissioned to develop the international communication package.  
Whether advertisement, poster, mailing, flyer or PoS decoration - the country representatives can choose individually from an extensive mix of advertising media. The campaign's key visual is a jogger in moon boots - who has obviously forgotten to switch to summer time. The campaign starts in April.