Erdmannpeisker and Smart feel the spring
With a POS campaign, Erdmannpeisker from Biel and Smart aftersales are calling on Smart drivers all over the world to remove the traces of winter and bring their vehicles to the nearest Smart workshop for a service check.
The key visual developed by Creative Director Gabriel Peisker and his team shows a flock of migratory birds in the unmistakable shape of a Smart. In the follow-up motif, one of the birds has settled down for a short break on the exterior mirror of a Smart.
Key visuals and follow-up motifs are used around the world. They are made available to the country representatives in Europe, Asia and North America and used locally for posters, advertisements, mailings, flyers and POS decoration.
Responsible at Daimler: Sarah König (Global Services & Parts) . Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid (AD), Marco Nagel, Challenge (photos), Rainer Neusius (consulting).
