Erdmannpeisker: Smart Easter thanks to Dar-Vida
The Easter Bunny trade-in promotion created by Erdmannpeisker is helping Dar-Vida attract new customers.
During the Easter holidays and in the weeks that follow, chocolate consumption in Switzerland increases noticeably. After all, all those chocolate bunnies need to be eaten. This year, for the first time, there is a healthy alternative to gluttony. True to the new claim "Voll Korn, voll schlau", erdmannpeisker has created an Easter bunny exchange campaign for Dar-Vida. Until May 10, Easter bunnies weighing 140 grams or more can be exchanged for a Dar-Vida surprise packet at the Hug Chnusper store in Malters and the HUG Ringli store in Willisau. The chocolate handed in will be donated to the aid organization Tischlein-deck-dich. The campaign will be advertised in the Lucerne area. It strengthens the positioning of Dar-Vida as a smart alternative to unhealthy snacks in a friendly way and helps to tap into new target groups.
Responsible at Dar-Vida: Karin Strik (Head of Brand and Product Management). Responsible at Erdmannpeisker: Gabriel Peisker and Sybille Erdmann (overall responsibility), Daniel Hesse (AD), Daniela Müller (consulting), Céline Baltensperger (final artwork), Urs Zwyssig (text).
