Erdmannpeisker: New motifs for Dar-vida
The agency has created new motifs and a fitness center campaign for two new Dar-vida products.
Dar-vida has started the new year with two new products under the slogan "Full of grain, full of smart": "Dar-vida extra fin Chia & Quinoa" and "Sandwich Apricots & Yoghurt". Erdmannpeisker has developed a campaign theme for each in the already established illustration style, which presents Dar-vida as a smart snack.
In order to address new target groups, a campaign was also carried out in various fitness centers in German- and French-speaking Switzerland, with two target group-specific motifs and an additional sampling.
Responsible at Dar-vida: Karin Strik (Head of Brand and Product Management). Responsible at erdmannpeisker: Gabriel Peisker (CD) Christina Weisser (AD), Rainer Neusius (consulting).
