Erdmannpeisker: Campaign created for Bergbahnen Flumserberg
The Erdmannpeisker agency has created a campaign for the Flumserberg mountain railroads. It advertises the opening of the new "Cliimber" climbing tower.
After Erdmannpeisker had already advertised the "Floomzer", the toboggan run on the Flumserberg, the agency was also commissioned to publicize the new leisure attraction. As with the Floomzer, the agency used a little English irritation in the name, as the agency writes in a press release. Just as the flames in the Floomzer logo symbolize the speed of the toboggan, the Cliimber logo uses the logo element of ibex horns to refer to climbing.
An invitation to take part in a competition on Facebook, which is Flumserberg.ch takes place. Here, Flumserberg fans can score points with the funniest Cliimber collage and win climbing fun with ten friends. In the radio spots, a radio presenter frenetically comments on a climbing action that is hard to beat in terms of drama, the punchline of which shows that there is a Cliimber in all of us.
Together with the client, the idea was born to also invite the Bündner Steinböcke to the opening on the Flumserberg in the form of an advertisement. According to the agency, what was intended as a small advertisement with a resolution on the next page of the Sunday newspaper then led to the famous storm in a teacup.
Responsible at Bergbahnen Flumserberg: René Zimmermann (Head of Sales & Marketing), Sandra Ackermann (Marketing Assistant). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid (AD), Catharina Lönnig (project management), Thomas Blumer (text), Christian Häni (Mazzive Sound).
