Erdmannpeisker: International POS campaign launched for Smart
Smart Aftersales commissioned its Biel-based agency, Erdmannpeisker, to develop five international key visual designs. The goal was to create designs that were humorous, eye-catching, and universally understandable.
Motifs were created for the following themes: "Small repairs", "Service quality", "Spring check", "Brake replacement" and "Maintenance at a fixed price". They will be used by the country representatives in Europe, Asia and North America and can be seen from April 2010 in the form of posters and advertisements, in mailings, on flyers and as POS decoration. The motifs were developed under the direction of Creative Director Gabriel Peisker.
Responsible at Daimler: Sarah König (Global Services & Parts Division). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid (AD), Kurt Stallaert (photos), Sybille Erdmann (consulting).
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