Erdmannpeisker: For Rivella rivellutionary different
Rivella is going back to its roots with its latest advertising campaign. The slogan "lang lebe anders" is intended to express the fact that the brand revolutionized the Swiss beverage landscape when it was launched 60 years ago and is still different from everything else today. The focus is on "Rivellutionäre" - people who are just as different and unique as the drink. The campaign was realized by the Biel agency Erdmannpeisker.
Since March, four bloggers have been swarming out again and again on behalf of the Rothrist-based drinks manufacturer, looking for people from all over Switzerland who stand out with unusual actions and ideas. The "Rivellutionaries" board a Solex, play polo on bicycles or ride street style on a bike. Rivella shows what this looks like on its website Lang-lebe-anders.ch.
The "rivellutionaries" of the first hour are now taking the motto "lang lebe anders" (live differently) to the public: from Monday, they can not only be seen in action on the Internet, but also in TV commercials, advertisements and on billboards. Some of the motifs will be pasted guerrilla-style onto torn-down billboards and advertisements will cover other existing advertisements or editorial content. The soundtrack for the rivellution is provided by the Swiss band Modern Day Heroes with the song "I need a Rivellution".
The "rivellutionaries" of the first hour are now taking the motto "lang lebe anders" (live differently) to the public: from Monday, they can not only be seen in action on the Internet, but also in TV commercials, advertisements and on billboards. Some of the motifs will be pasted guerrilla-style onto torn-down billboards and advertisements will cover other existing advertisements or editorial content. The soundtrack for the rivellution is provided by the Swiss band Modern Day Heroes with the song "I need a Rivellution".
Responsible at Rivella: Cornelia Marending (Head of Marketing), Patrik Marty (Group PM), Beatrix Geissmann (Senior PM). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid, Daniel Hesse, Anna Kiefer (AD), Arnd Lettmann, Oliver Krippahl (text), Daniel Kunz (photo and film), Felix Reidenbach (illustration), Jenny Caparelli (image editing), Sybille Erdmann, Selina Helbling, Bettina Korn (consulting). Online banner and microsite: Orange8, Biel. Viral marketing: vm people, Berlin. TV commercials: Snapfilm, Zurich. Media planning: OMD, Zurich. Prepress: Burki&Scherer, Oftringen.
