He swings the axe, she swings the butt

What looks like an IKEA advertisement at first glance turns out not to be what it actually wants to be, even on closer inspection.

Furniture retail What looks like an IKEA ad at first glance doesn't turn out to be what it actually wants to be, even on closer inspection.furniture retail What looks like an IKEA ad at first glance doesn't turn out to be what it actually wants to be, even on closer inspection. This double-sided advertisement doesn't really encourage you to enjoy a Schweppes tonic water. Rather, it reveals
This subject shows that outdated stereotypes continue to provide amusing creative rounds at Advico Young & Rubicam. While the misplaced cupboard parts may still be funny - bearing in mind our experience of moving house - the same can hardly be said of the perfectly positioned mirror. And even less so of the rear end reflected in it. But perhaps Advico's interior designers just want to show us what happens when they tackle the question: "Mirror, mirror on the wall, who has the most beautiful one in the whole country?".
(ck)

More articles on the topic