Equipe: Lively goal guessing with Murat Yakin

When paired with the Samsung Gear VR, the Galaxy S7 delivers unparalleled 360-degree experiences. Samsung and Equipe created a truly unique experience for the European Soccer Championship.

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With four goals, an experienced coach and twenty soccer-loving kids competing. For once, coach Murat Yakin didn't have to contend with seasoned professionals, but got to practice scoring goals with twenty enthusiastic mini-kickers from German and French-speaking Switzerland. For the children, who were selected from over 600 applications, Samsung and Equipe set up four goals facing each other on a soccer pitch in Zurich's Juchhof and positioned a 360-degree camera in the middle.

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Within 45 seconds, the kids were allowed to randomly hit the balls that had been placed in front of them. It's not easy to keep an overview in this chaos, as you can see for yourself in the 360-degree video created from the action.

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Until July 10, users can guess how many balls the children have put into the goal and, with a little luck, win a Samsung Galaxy S7 edge and a Gear VR. The campaign marks the end of the integrated launch campaign. "#GalaxyJourney"which Equipe designed and implemented for Samsung.

https://www.youtube.com/watch?v=xw70ESz-DHc

Responsible at Samsung: Anja Olsson (Head of Marcom), Jennifer Rimann (Marcom Specialist), Allan Haverman (Marcom Specialist).

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