Epson continues to advertise with Wigald Boning

Epson is continuing its marketing campaign with Wigald Boning: From mid-October 2007 through February 2008, the «clever tester» will once again be drawing attention to Epson products.

Epson is continuing its marketing campaign with Wigald Boning: from mid-October 2007 to February 2008, the "clever tester" will once again be drawing attention to Epson products. The campaign by the Jenni Kommunikation agency is running in print media, including KMU Magazin, Das Magazin and Le Temps, as well as online, for example on Futurebytes.ch or Weltwoche.ch. It addresses potential Epson customers via various channels in order to achieve the highest possible level of attention.
 
Specialist retail partners will once again be involved in the campaign. They will soon be able to order POS material from Epson. Web banners, which they can integrate into their own homepages, are also available for download. In addition, they will benefit from sales support activities carried out in conjunction with the marketing campaigns.

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