Epica: Leo Burnett wins gold again

The Zurich agency for Mario Haller (Alcoholic Beverages) has once again won the top award in the "Packaging Design" category. The winner was a label for a fruit brandy (schnapps). After lightning struck a tree belonging to producer Mario Haller, the creative team mounted a stack of specially strong paper on a metal pole and then placed it in the open field next to the tree. After a few months, lightning did indeed strike again - the slightly burnt paper now serves as a label for a limited edition of firewater. The idea from Switzerland had to compete with packaging giants such as Absolut Vodka, Coca-Cola, Unilever and around 20 other works from Russia, Sweden, Germany, England, Iceland and Vietnam.

Voting on the 3422 works is now complete. In the following hours, the jury office will calculate further silver and bronze prizes from the works with the best marks according to a percentage formula (in line with general award conventions). Switzerland can continue to hope for a few very well rated submissions. Advico Young & Rubicam are guaranteed a prize for their Teleclub posters ("Ohne Werbeunterbrechung") and Leo Burnett with an idea for the Woz. As soon as the other awards are known, they will be announced exclusively on Werbewoche.ch as usual.

On Wednesday afternoon, the jury will select a Grand Prix winner in each of the Digital, Outdoor, Press and Film categories from the gold winners in all 40 categories. This will remain secret until the awards ceremony with gala tomorrow Thursday at the Renaissance Hotel (no longer Radisson), followed by a party at the "Sizzer" trend club. (pan)

The Swiss medal table 2014
                                                                                                                                      

Leo Burnett	2	?	?
Call Lanz	1
FCB Zurich		1
Saatchi & Saatchi			1
Advico Y&R		?	?
...
Total	3	1	1