Disappointment over double-digit advertising growth in China
Advertising spending grew by 18 percent last year, a sign that the growth rate is slowing.
Advertising expenditure grew by 18 percent last year, indicating that the growth rate is slowing. In 2003, advertising growth still amounted to 39 percent. The data comes from CTR Market Research. According to CTR, advertising expenditure amounted to 30 billion dollars in 2005, making China the third largest advertising market in the world after the USA and Japan, ahead of the UK and Germany. For the coming year, CTR expects growth of 15 percent, according to the press release from Pressetext. While print advertising has fallen by one percent, radio advertising has increased by 39 percent. This is mainly due to the increasing popularity of cars.
