Decision-makers trust good acquaintances
All around the world, decision-makers prefer to seek advice from people who know them well .
Around the globe
Decision-makers prefer to be advised by people they know well.
know. This is shown by the 'Trust Barometer' of the global PR agency
Edelman. As W&V reports, 'People like you and me' enjoy
now have the most trust - more than doctors and scientists,
which have always achieved the top score to date. The credibility of
Press spokespersons are questioned by the majority of opinion leaders.
placed. Trust in governments, companies and the media has also
continued to decline. Non-governmental organizations, on the other hand
now the most trustworthy institution. The survey covered 1,950
Opinion leaders in Europe, America and Asia.
Decision-makers prefer to be advised by people they know well.
know. This is shown by the 'Trust Barometer' of the global PR agency
Edelman. As W&V reports, 'People like you and me' enjoy
now have the most trust - more than doctors and scientists,
which have always achieved the top score to date. The credibility of
Press spokespersons are questioned by the majority of opinion leaders.
placed. Trust in governments, companies and the media has also
continued to decline. Non-governmental organizations, on the other hand
now the most trustworthy institution. The survey covered 1,950
Opinion leaders in Europe, America and Asia.
