Entertainment in the five-star class

To mark its eleventh anniversary, Star TV is giving itself a new look. The completely revised CI was overseen by Jörg Rindlisbacher and designed in collaboration with Primetime. With its new image, Star TV wants to show "that we are still innovative, strong, fast and bold", according to CEO Paul Grau of Switzerland's oldest private broadcaster still in operation. The logo, the animation of the broadcast logo, advertising bumpers, trailers and program information have all been redesigned. The new appearance will be communicated with an image spot and a print campaign. The slogan is: "Five Star Entertainment". In addition to the commitment to quality, this is also intended to express the fact that Star TV divides its programs into five different focal points. The new design is intended to make this structure immediately recognizable for viewers and thus more visible on screen than before.