Engadin: It's worth staying overnight
With three new ad campaigns, a TV commercial, and the digital video map, Engadin St. Moritz showcases what it has to offer its winter visitors: endless views, magnificent slopes, plenty of skiing fun, and a «hotel and ski pass» package that’s sure to inspire dreams.
The print campaign developed by Scholz & Friends has been running in Germany, Italy and Switzerland since the end of October, while the TV commercial has been airing on Swiss television since November 10. The focus of both the print motifs and the TV commercial is on the "Hotel and ski pass" offer, but is interspersed with legends that describe both the price and the landscape.
//www.youtube.com/watch?v=RqZAKaFdA_8
The campaign is supplemented online with around 50 new films on the video map Engadin.stmoritz.ch/winter/en/videomap/. The online platform makes it possible to experience unique highlights of the vacation destination in advance. The videos show amusing toboggan runs, great Gault Millau delights and relaxing moments from a first-person perspective and thus tie in with the video content on offer in spring and summer.
Responsible at Engadin St. Moritz: Ariane Ehrat (CEO), Andrea Schmid (Assistant CEO and Product Management). Responsible at Scholz & Friends: Tanita Bohny, Michèle Gutmann, Martin Samsel (consulting), Roger Dobmann, Sabine Maja Bremermann, Dan Nessler, Lukas Frei (creation). TV production: Solid & Hallerfilm Rudi Haller (production), Reggie Pack (Rainer Binz & Benjamin Kempf Siemens). Production Films Video Map: Panamfilm international Frank Estermann (production), Stephan Fallucchi (camera).
