End of discussion: Swiss advertising leaves SAWI sponsorship
The Executive Board of Swiss Advertising (SW) has decided to withdraw from the SAWI’s governing body. The reason for this is a difference of opinion regarding the training institute’s strategic direction. The withdrawal marks a «final chapter» in the long discussions between SAWI’s management and SW, according to a statement made to Werbewoche.
The Board of Schweizer Werbung SW has decided to withdraw from the sponsorship of the Swiss Training Center for Marketing, Advertising and Communication (SAWI). Differences of opinion between the SW board and a majority of the SAWI school board regarding the future strategic direction of the training center were the decisive factor in this decision, according to a press release.
This step was preceded by lengthy discussions between SAWI and SW, but the two parties were unable to reach an agreement. The topics were content-related, organizational and personnel issues in connection with the institute's future strategy. The presidents have agreed not to disclose the details, as reported by Schweizer Werbung.
Nevertheless, SW told Werbewoche that the resignation was a regrettable but, under the circumstances, unavoidable "conclusion" to the many discussions. However, a return to involvement with SAWI has not been categorically ruled out. The largest group among the sponsoring companies, the Association of Swiss Advertising Companies VSW, did not wish to comment on the withdrawal for the time being.
At the next SAWI General Assembly, one of the founding members and the group with the second largest number of votes, the SW, will leave the sponsorship. The five SW members of the SAWI School Board will also be making their mandates available at the General Assembly. The SAWI membership of the associations united under the umbrella of the SW remains unaffected by this decision.
This step was preceded by lengthy discussions between SAWI and SW, but the two parties were unable to reach an agreement. The topics were content-related, organizational and personnel issues in connection with the institute's future strategy. The presidents have agreed not to disclose the details, as reported by Schweizer Werbung.
Nevertheless, SW told Werbewoche that the resignation was a regrettable but, under the circumstances, unavoidable "conclusion" to the many discussions. However, a return to involvement with SAWI has not been categorically ruled out. The largest group among the sponsoring companies, the Association of Swiss Advertising Companies VSW, did not wish to comment on the withdrawal for the time being.
At the next SAWI General Assembly, one of the founding members and the group with the second largest number of votes, the SW, will leave the sponsorship. The five SW members of the SAWI School Board will also be making their mandates available at the General Assembly. The SAWI membership of the associations united under the umbrella of the SW remains unaffected by this decision.
