Emmi wraps the Lucerne water tower
As part of an unauthorized advertising campaign, Movingposter.ch, a producer of advertising media, covered the water tower on Lucerne’s Kappel Bridge with a giant Emmi poster.
As part of an unauthorized advertising campaign, Movingposter.ch, a producer of advertising media, clad the water tower of Lucerne's Kappelbrücke with a mega poster from Emmi. The 17 x 15 meter poster made of tarpaulin material was installed within a few hours by assembly workers who were roped down from the roof space. The dairy product manufacturer Emmi is using the large-format advertisement to present its new product Lacto Tab. After a few hours, the poster campaign was taken down again to avoid a conflict with the Lucerne city police and administration. Nevertheless, the city police are investigating the illegal advertising and intend to press criminal charges against those responsible.
