Emmanuelle Reignoux becomes Head of Client Services at Millward Brown Switzerland
Brand, media and communications research firm Millward Brown announces the appointment of Emmanuelle Reignoux as Head of Client Services.
Based in Geneva, Emmanuelle Reignoux will manage two large European FMCG (fast moving consumer goods) clients, focusing on brand value creation and marketing communication optimization. Emmanuelle has 15 years of experience in marketing and market research and has previously managed international FMCG and technology clients. She has spent the last six years as Head of Telecommunications & Internet at Ipsos in France and as Business Unit Head at Ipsos Marketing in Switzerland. She has held leadership roles in ad hoc research, including segmentation and equity work, as well as in innovation - conceptualization, product testing, packaging and pricing studies.
