Eleven companies nominated for Marketing Trophy
Eleven companies have been nominated for the 2009 Marketing Trophy, which will be awarded during Swiss Marketing Day on March 3, 2009. An eight-member jury has selected companies from the four categories: large companies, medium-sized companies, small companies, and nonprofit organizations (NPOs).
Eleven companies have been nominated for the 2009 Marketing Trophy awards, which will be presented on the occasion of the Swiss Marketing Day on March 3, 2009. An eight-member jury has selected companies from four categories: large companies, medium-sized companies, small companies and non-profit organizations (NPO).
In the category of large companies British American Tobacco Switzerland with the cultivation of the Parisienne brand, for which a strong smoking community has been formed. The company, which is active in print finishing Muller Martini Marketing convinced with a uniform design concept that enabled the transfer from consumer goods marketing to the capital goods sector. The Swiss importer Fiat Group impressed with the launch of the new Fiat 500, which used an approach unusual in the industry to drum up publicity for the new vehicle type around six months before import.
In the category of medium-sized companies, the Directory assistance 1818 which succeeded in surpassing the high profile of Swisscom's directory assistance service with one of the most successful product launches in recent years and established 1818 as a cult brand. Also Sanitized, a company active in antimicrobial hygiene and material protection, was nominated for its marketing strategy as well as brand design.
In the category of small companies, the Klug health insurancewhich was able to position itself as number 1 in terms of customer satisfaction with a thoroughly thought-out marketing strategy. Also "100jetzt - the solar roof program for municipalities". convinced with a campaign through which important partnerships could be established. In the same category was Bagno Sasso a company from Landquart with little market presence that has become an international player and won various awards by focusing on the high-price segment and innovative product design. Also nominated was the pet food manufacturer Kellas Natural Cat Foodwhich was able to position its cat food range in the high-price segment by combining its offer with a subscription for cat health insurance.
In the case of the NPOs, the Swiss Travel Fund Rekawhich was able to realize a close link between tourism and the host region with the Reka vacation village in Urnäsch. Also WWF Switzerland succeeded in motivating people and highlighting opportunities for action to combat climate change with its climate campaign, which was continued in 2008.
In the category of large companies British American Tobacco Switzerland with the cultivation of the Parisienne brand, for which a strong smoking community has been formed. The company, which is active in print finishing Muller Martini Marketing convinced with a uniform design concept that enabled the transfer from consumer goods marketing to the capital goods sector. The Swiss importer Fiat Group impressed with the launch of the new Fiat 500, which used an approach unusual in the industry to drum up publicity for the new vehicle type around six months before import.
In the category of medium-sized companies, the Directory assistance 1818 which succeeded in surpassing the high profile of Swisscom's directory assistance service with one of the most successful product launches in recent years and established 1818 as a cult brand. Also Sanitized, a company active in antimicrobial hygiene and material protection, was nominated for its marketing strategy as well as brand design.
In the category of small companies, the Klug health insurancewhich was able to position itself as number 1 in terms of customer satisfaction with a thoroughly thought-out marketing strategy. Also "100jetzt - the solar roof program for municipalities". convinced with a campaign through which important partnerships could be established. In the same category was Bagno Sasso a company from Landquart with little market presence that has become an international player and won various awards by focusing on the high-price segment and innovative product design. Also nominated was the pet food manufacturer Kellas Natural Cat Foodwhich was able to position its cat food range in the high-price segment by combining its offer with a subscription for cat health insurance.
In the case of the NPOs, the Swiss Travel Fund Rekawhich was able to realize a close link between tourism and the host region with the Reka vacation village in Urnäsch. Also WWF Switzerland succeeded in motivating people and highlighting opportunities for action to combat climate change with its climate campaign, which was continued in 2008.
> Detailed justification for the nominations, Marketing Trophy 2009
