"Lonely watches"
Wirz and Markenfilm Schweiz are helping the Salvation Army.
Every year in the run-up to Christmas, the Salvation Army's well-known collection pots are set up at around 40 locations in Switzerland. The proceeds are used to finance local social services and, in the major cities, Christmas parties for people in need.
To ensure that as many people as possible once again have a heart and a donation for the poor this year, the Salvation Army has decided to rely on the help of Wirz Werbung for fundraising. The result of this collaboration can now be seen on SF1, SF2 and TSR1. The unusually contemplative spot was filmed together with twelve real homeless people in their "place of residence". Spread over a series of cuts, they each sing a few bars of a slightly rewritten version of the Christmas carol "Silent Night". It is easy to hear how loneliness becomes an issue for many homeless people, especially in these days around the "holy season". The words "lonely waking", which are usually sung thoughtlessly, suddenly take on a tangible meaning in the sense of "I no longer belong" when combined with impressive images.
Matthias Freuler and Thomas Kurzmeyer, the motivators and responsible CD at Wirz, are delighted that this film could be realized in such a professional manner at all, thanks primarily to the team around Markenfilm Schweiz and the director Michi Fueter. Everyone involved realized this extraordinary Salvation Army commercial "in one freezing cold and endless night for a pittance". The camera was directed by Filip Zumbrunn. The actors in this documentary spot were selected with the help of the Salvation Army. Although singing Christmas carols is not necessarily part of their repertoire, all the homeless people bravely and obviously interested in the elaborate technique took part. For Thomas Kurzmeyer, it was particularly important that the people featured in the film "should not lose their dignity".
Andreas Panzeri
To ensure that as many people as possible once again have a heart and a donation for the poor this year, the Salvation Army has decided to rely on the help of Wirz Werbung for fundraising. The result of this collaboration can now be seen on SF1, SF2 and TSR1. The unusually contemplative spot was filmed together with twelve real homeless people in their "place of residence". Spread over a series of cuts, they each sing a few bars of a slightly rewritten version of the Christmas carol "Silent Night". It is easy to hear how loneliness becomes an issue for many homeless people, especially in these days around the "holy season". The words "lonely waking", which are usually sung thoughtlessly, suddenly take on a tangible meaning in the sense of "I no longer belong" when combined with impressive images.
Matthias Freuler and Thomas Kurzmeyer, the motivators and responsible CD at Wirz, are delighted that this film could be realized in such a professional manner at all, thanks primarily to the team around Markenfilm Schweiz and the director Michi Fueter. Everyone involved realized this extraordinary Salvation Army commercial "in one freezing cold and endless night for a pittance". The camera was directed by Filip Zumbrunn. The actors in this documentary spot were selected with the help of the Salvation Army. Although singing Christmas carols is not necessarily part of their repertoire, all the homeless people bravely and obviously interested in the elaborate technique took part. For Thomas Kurzmeyer, it was particularly important that the people featured in the film "should not lose their dignity".
Andreas Panzeri
