Shopping keeps you fit
Health The advertising idea from Migros customer Silvia Huber—to promote Migros’ fitness initiatives in its stores—appears to have won over the agency Grey Worldwide as well.
Health Migros customer Silvia Huber's advertising idea - to publicize Migros' commitment to fitness in its stores - seems to have won over the Grey Worldwide agency, which printed a Migros bag with weight plates from fitness machines to publicize the new M-Fitnesspark Puls 5. "Get fit for the fitness park", reads the inscription, and the photo makes the ambitious goal clear: Migros customers should be able to lift a whopping 100 kilos. Consumers can start lugging their groceries around before the opening on August 16.
do something for their body.
do something for their body.
