Some Parisian theaters soon want to broadcast advertising like in the cinema
In future, visitors to some Parisian theaters will be shown advertising films before the performance, just like in the cinema. Twelve private theaters want to start broadcasting advertisements in November.
"Our offer responds to two problems faced by theaters: how can they advertise their plays and how can they compensate for declining funding, such as public money?" says Alexandre Vernier, head of the advertising agency ODW Régie.
The agency therefore offers the theaters a mix of two minutes of advertising and two minutes of trailers of their own plays. The agency provides projectors and screens, and the advertising revenue is shared with the theaters.
"What's interesting for us is that we can advertise ourselves," says Karine Marchi from the Parisian theater "Les Feux de la Rampe". "We don't have an incredible amount of money, and advertising is expensive. When I go to the movies, the trailers make me want to see films. I hope it will be the same for our audience." The approximately 50,000 euros that are expected in advertising revenue in the first year are also "not negligible".
Other theater owners, on the other hand, think little of the idea: "We already have advertising everywhere, do we need to reinforce it?" asks Jacques Mailhot, owner of the cabaret "Les 2 Anes". (SDA)
