Simple savings with a double effect
Media The new Metropool advertising combination entices with a weekend offer.
Media The new Metropool advertising combination entices with a weekend offer. Anyone who places an ad in the Metropool on Friday or Saturday can place a second ad on Monday free of charge. The new advertising combination between Tages-Anzeiger, Berner Zeitung BZ and Basler Zeitung sees "metropool weekend" as an "optimal communication bridge over the weekend". The new combination is already a firm favorite with media and advertising agencies. Not least because more than 1.1 million readers in Zurich, Bern and Basel can be reached in one fell swoop. The figures: 36 percent reach plus almost 60 percent of all leaders and top leaders.
The new weekend offer is accompanied by a print campaign from Wirz Werbung. It dramatizes the doubling of advertising performance at a single price.
The campaign works with subjects that trigger associations with similar promotions in the world of advertising. A discount from Tele 2 is thus doubled with Tele 4. In addition to the claim "With Metropool-Weekend you get twice as much out of your advertising budget", well-known brands such as 8 x 4 are upgraded to 16 x 8 or instead of "Take 2" sweets it is now called "Take 4".
The weekend offer is valid from 1/2 page. There is no time limit for the time being. The offer is not entirely new. The former Swisspool already had a similar offer.
Further discounts are also available in the online edition with
ten percent cross-media discount with simultaneous Metropool booking.
Double advertising effect: Tele 2 immediately becomes Tele 4.
The new weekend offer is accompanied by a print campaign from Wirz Werbung. It dramatizes the doubling of advertising performance at a single price.
The campaign works with subjects that trigger associations with similar promotions in the world of advertising. A discount from Tele 2 is thus doubled with Tele 4. In addition to the claim "With Metropool-Weekend you get twice as much out of your advertising budget", well-known brands such as 8 x 4 are upgraded to 16 x 8 or instead of "Take 2" sweets it is now called "Take 4".
The weekend offer is valid from 1/2 page. There is no time limit for the time being. The offer is not entirely new. The former Swisspool already had a similar offer.
Further discounts are also available in the online edition with
ten percent cross-media discount with simultaneous Metropool booking.
Double advertising effect: Tele 2 immediately becomes Tele 4.
Andreas Panzeri
