A preview of the advertising harvest
These days, it’s not just Advertising Week that’s making its presence felt at Zurich’s Kaufleuten—namely with the party celebrating the Advertiser of the Year—but also the ADC, together with Publisuisse. The two organizations presented the ADC Prediction on Tuesday at noon. During a viewing marathon lasting a good two hours, visitors were able to rate all the submitted commercials.
These days, it's not only the Advertising Week that is present at Zurich's Kaufleuten, namely with the Advertising Personality of the Year party, but also the ADC together with Publisuisse. On Tuesday afternoon, the two presented the ADC Predicition, which was sponsored by the marketer. Publisuisse CEO Martin Schneider and ADC President Jean Etienne Aebi welcomed visitors to the ballroom. Afterwards, it was time to film the 120 or so TV commercials that had been submitted for the ADC judging. The visitors were able to give their tips as to which works deserved a place on the shortlist or even a cube. After the two-hour viewing marathon, the results were positive: The submissions were for the most part of a pleasing standard. The commercials for Aquapower, an offer for electricity from hydropower, were hilarious: they captivated viewers with a wife taking a shower and a gentleman of creation who provided "Aquapower" in the quiet bathroom. And if there was a prize for the longest commercial, Puma and Billag would be hot contenders. The sporting goods giant surprised viewers with two young people chugging through green landscapes on bicycles completely unclothed. Billag, on the other hand, entered the competition with an animated commercial in which electrical appliances come to life.
All works submitted for the ADC judging will be on display at the World Trade Center Zurich-Oerlikon on January 21 from 6:00 to 9:00 pm. Who the jury will shortlist or even award with precious metal will be announced at the award ceremony on January 26. It will take place in the Toni Molkerei bottling hall at Förrlibuckstrasse 109 in Zurich. The award ceremony is open to the public and registration is not necessary. The subsequent party, however, is already sold out.
All works submitted for the ADC judging will be on display at the World Trade Center Zurich-Oerlikon on January 21 from 6:00 to 9:00 pm. Who the jury will shortlist or even award with precious metal will be announced at the award ceremony on January 26. It will take place in the Toni Molkerei bottling hall at Förrlibuckstrasse 109 in Zurich. The award ceremony is open to the public and registration is not necessary. The subsequent party, however, is already sold out.
