An animal zoo future

Leisure Zurich Zoo's new campaign
invites you to visit. Good proof that environmental education
One of the most important functions of the zoo
In addition to the eventful transfer of knowledge, the rearing and
Conservation of some endangered animal species. As a member
numerous species conservation programs, Zurich Zoo has already been able to
celebrate multiple breeding successes. And with PR measures in
media resonance and attractive crowd pullers. However
In the last financial year, the number of admissions fluctuated despite the
higher operating profit fell by eight percent to around 1.7 million.
A normal fluctuation, as Marketing Manager Anna Baumann says.

Unimpressed by this, the zoo wants to live up to its motto - who
Knowing animals will protect animals - the visitors for the implementation of
Motivating nature conservation issues. Especially in the year of nature conservation,
during the course of which several projects were launched and long-term
commitment will be continued. The key topics include
amphibians with an ongoing exhibition, rhinoceroses as part of a
Europe-wide appeal for donations and the opening of the Löwen indoor facility
End of June.

In the last zoo campaign, the Zurich in-house agency Lesch + Frei
the plant extensions with tired wild animals, it has opted for
the new appearance was inspired by the three themes. The
message of the endangered species, the crew around CD Thomas Lüber
but not with a raised index finger, but as a
cross-generational appeal with a pinch of humor: A lot of
more exciting than the acting skills of your own father in
rhino costume is to test a rhinoceros in its own size.
at the zoo. This is expressed in the facial expressions of the children and their parents.
from. The poster campaign was launched with the concession of most
participants such as Marco Grob's photo team
makes it possible.   

Luca Aloisi