A new brand strategy for Nidwaldner Kantonalbank
Hotz Brand Consultants has developed a new brand strategy for Nidwalden Cantonal Bank that focuses on the bank’s role in helping its customers realize their potential.
Hotz was commissioned by the Nidwaldner Kantonalbank (NKB) to develop and implement a new brand strategy. From the strategic analysis and future-oriented positioning of the brand to the evolutionary development of the new brand design and the implementation of the new appearance, Hotz Brand Consultants accompanied the traditional company, which has existed for 138 years, as a holistic partner.
The goal was to reposition the company in an increasingly digital world in a modern, contemporary way, but without losing its roots.
The Hotz Brand Consultants team supported Nidwaldner Kantonalbank in its search for a strong, meaningful idea that could motivate employees and give the brand new impetus and appeal. In several workshops with the management and employees, the market environment, the own company as well as the needs of the customers were recorded and analyzed. The findings clearly showed where the bank's special features and strengths intersect with the needs of its customers: in creating opportunities for each individual. NKB has always provided relevant benefits for the needs in the lives of the people of Nidwald. As a bank with strong roots and close personal ties, it therefore takes on the role of potential creator and is committed to helping its customers make the most of their opportunities. With suitable solutions at the right time - for a lifetime.
To ensure that the new positioning can be communicated to customers in an independent and memorable way, Hotz Brand Consultants translated the positioning into a new visual brand identity; a lively brand design with a high degree of adaptability, which visually demonstrates the impact of the potential hunter.
The launch campaign, which was also developed by Hotz Brand Consultants, including the new website, will start on February 27, 2017. Further activities such as the rebranding of the business premises and offices as well as various communication media will take place on a rolling basis in the course of 2017.
Responsible at Nidwaldner Kantonalbank: Christian Waser (Chairman of the Bank Council), Heinrich Leuthard (Chief Executive Officer), Nicole Lüthy (Head of Private Clients), Andreas Mattle (Head of Logistics & Services), Philipp Müller (Head of Corporate Clients & Financing). Responsible at Hotz Brand Consultants: Chris Steinacker (Managing Director), Bastian Schneider (Strategy Director), Valerie Beck (Brand Consultant), Reto Winkelmann (Senior Brand Designer), Thomas Barmettler (Senior Brand Designer), Lukas Hotz (Calydo, Director Motion & Digital). Production & Photography: Lina Baumann, Herbert Zimmermann.
